What is conversion?

It is about converting your website visitors into leads, prospects, sales opportunities or actual sales. In web marketing speak, we call this a conversion.

Why is visitor conversion important?

Driving traffic to your website through Search Engine Optimisation, PPC, banner ads and other marketing activities costs money. The ultimate goal of any website and online business is to convert your visitors and get a return on the marketing expense.

How can you help conversion?

Conversion strategies deal with various website elements. Ease of navigation, well written and well presented content are essential elements. Typically your website should include a combination of graphic elements and text content and of course the all in important call-to-action!

Conversion is the holy grail for online marketers. The overwhelming amount of content presented to visitors often resulting in visitors leaving your website without taking any action. There are many effective conversion techniques such as displaying customised phone numbers, including chat opportunities on your site, offering call back and simple customised enquiry forms.

How does conversion work for B2B?

B2B website visitors are often more challenging to convert than B2C visitors. B2B websites are not actually selling a widget in a transaction. Therefore, call-to-actions in B2B websites are generally geared toward producing enquiries and sales leads.

Typically you have to test various elements of your website landing pages in order to determine the best combination of variable elements that produce the most leads. Testing and optimising the variable elements is the only way to achieve successful website conversions.

How can we help you?

We can help you implement the various elements required to enhance conversion. We have a very good knowledge what works in general and what works in particular industries. Improving conversion rates also require a lot of testing, personalisation and optimisation of variable elements on your website. We can advise you on best practice, generate and implement ideas you might not have thought about. Contact us today.