What is Web Analytics?

Web analytics describes the measurement, collection, analysis and reporting of web- based data for purposes of understanding your online business and optimising your website.

There are mainly two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web-based measurement and analysis, irrespective of whether you own or maintain a website. It includes the measurement of your website's potential audience, search traffic opportunity, online visibility and buzz on the Internet.

On-site web analytics measure a visitor's journey on your website. This includes traffic drivers and visitor conversions. On-site web analytics measures the performance of your website in a commercial sense. This data is typically compared against key performance indicators (KPI) and used to improve a website or marketing campaigns.

Does your web analytics matter?

Understanding your web analytics will make the difference between online success and failure. Web analytics like any other performance measurement will help you focus on the areas that generate ROI. Without analytics you won’t understand your website visitors' journey. It is essential to help shape your online business offering, website’s content, navigational structure and your online proposition. It is also critical to assess the effectiveness of traffic generating- and SEO campaigns.

Understand your web analytics?

Start to measure your KPIs and find out what web analytics can do for the success of your online business. Contact us today and let us help you get started.