What is keyword research?

Keyword research is the process of identifying the words and search phrases used in search engines by your potential customers to find products and services online.

Why keyword research?

Keyword research is the foundation to a successful website and the essential starting point for any webside build, web enhancements and Search Engine Optimisation (SEO) project. We all have our own way of searching. However, the way we search is not random, it follows certain patterns. We tend to share the same types of words. We are also influenced by the recent news stories and the latest buzz or fashion. Keyword research indentifies search volumes, trends, patterns and clusters.

Get your keyword research right!

Keyword research and analysis is a lengthy process. It is all about finding the most important keywords and search phrases for your business. Done correctly it results in a clear understanding of terms and phrases searched for by potential customers for your industry, business, product or service. Done wrongly you might get traffic but no conversion or sales.

Keyword research identifies opportunities!

Keyword research also highlights potential business niches, assesses the competitiveness of relevant keywords and analyses the use of required keywords by your competitors.

Keyword research is an ongoing process

Keyword research is essential at the start start of a web project. It is also good practice to stay in touch with people's search behavior changes over time. New products and new fashions emerge, trends change and with them, different keywords and potential opportunities emerge, which you can monetise.

Keyword research should be an ongoing process. You will gain a deeper understanding of your markets and industry. It will allow you to spot emerging trends and new niches before your competitors.