What is inbound marketing?

In a nutshell, Inbound Marketing is when new customers and leads are contacting you to gain information, make enquiries and purchase products or services. It is the opposite to traditional marketing techniques (outbound marketing) where companies focus on finding customers by means of advertising, press releases,  unsolicited emails and cold calling. Outbound marketing is getting less and less effective and can also be viewed as intrusive marketing. Inbound marketing is a style of marketing that focuses on getting found by customers when they are ready to buy.

Why should you consider inbound marketing?

The Internet has transformed the nature of shopping as well as the generation of leads, sales and marketing funnels. In order to remain competitive, your business needs to be found on the web. You have to leverage inbound marketing techniques to reach customers with your proposition. Inbound marketing has many challenges, of which the biggest challenge is to be found in search engines. As 70% - 80% of all visitors are referred via search engines, inbound marketing requires some degree of Search Engine Optimisation. Social Media Marketing, Article Marketing and Web PR are also techniques used to make customers find you.

Get started with inbound marketing

As a company with  only deliver inbound marketing techniques and campaigns. All our expertise is about obtaining new customers to find you and do business online with you. Contact us today and get started with Inbound marketing.