What is email marketing?

Everybody knows what email marketing is – right? Email marketing is about promoting your products or services directly by email. It is about enhancing the relationship with your customers, acquiring new customers and keeping prospects engaged. It is not about spamming people.

Why should you consider email marketing?

Whatever your industry or occupation, email marketing will be a useful channel for you. Email marketing is a powerful and flexible form of direct marketing. You can communicate your messages quickly and at low cost. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

Email marketing planning

Even though Email Marketing can cost very little in financial terms, it still can  take up a lot of your time if your campaign is not targeted. You should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain your recipient consent before sending them marketing emails. The real value in email marketing is building up permission based targeted mailing lists.

Get started marketing by email

We can give you advice on how to set-up and run email marketing campaigns. We can also provide you with processes, technology and all components required to run successful email marketing campaigns - contact us today.