Competitor Analysis

What is a competitor analysis?

Competitor analysis in online marketing terms is an assessment of the strengths and weaknesses of current and potential online competitors. It uncovers other potential threats and new online entrants. Remember online competitors will not just include companies that compete with you in the real world. Competitor analysis is critical to online marketing and SEO success.

Why do you need to analyse your competitors?

Have you ever wondered how a particular competitor's website always does so much better than your site? Why does your competitor rank well in search engine? Why does your competitor seem to be visible for all your relevant keywords in the search engines or online overall?

A competitor analysis is one very effective method of deconstructing their online marketing strategy to help understand how they are doing so well. The analysis provides both an offensive and defensive strategic context through which to identify online opportunities and threats.

What exactly can a competitor analysis reveal?

Every competitor analysis is designed to help you meet your objectives. A typical competitor analysis would look at:

- Examining a competitor's link structure
- Competitors website structure
- Search term focus and keyword targeting
- Search engine penetration
- Competitor rankings

The process of analysing competitors takes time if you want to conduct it thoroughly. Some of the information required can only be obtained via specialist software.

Get started analysing your competitors

We hope this section helped you a little to understand the importance of competitor analysis. Depending on your business requirements and industry, it typically takes us two week to deliver a competitor analysis. Give us a call or email us right now, beat your competitors and start making your online business a success.