Click Through Rates

What is a click through rate (CTR)?

In very basic terms, the click through rate is a measure of how many people view your search result or online ads compared with how many of them actually arrive on your website.

If you are advertising online via banners of PPC you will want to know how many people viewed your ads and how many people actually clicked on the link and visited your website.

If you are optimising your site for search engines, you want to know how many people viewed you in the search results and how many actually clicked on the result.

Why is click through rate important?

Click through rate is an early measure of conversion and you want to aim for as high a CTR as possible. Just getting visitors to your website has some value, as once on your site you can entice them with your proposition. However when doing business online, click through rates are generally less important than conversion rates. A high click through rate does not assure a good conversion rate. I.e just by visiting your site, users don’t necessary buy or become prospects.

Click through rate or CTR is a way of measuring the success of your online marketing in general and your online advertising or SEO campaign in particular.

Understand your click through rate?

Start to measure and analyse your CTR and find out what you can do to enhance the success of your online business. Contact us today and let us help you get started.