Internet Business

Optimising your website is never optional

Submitted by admin on Sun, 03/07/2010 - 21:44

During a recent pitch for a new website, I was told by my prospect company that optimisation was not a requirement. In most cases such a brief equates to a suicide note for you website's chances of online success.

Let's just forget Search Engine Optimisation for a moment. Let's assume for one minute that we are not even discussing a website or a business. Whatever you do, would you seriously consider to ignore a channel that potentially reaches 80% of your target audience. No, no musician, no artist, no writer, no filmmaker and certainly no business with any sense would!

How much should SEO cost?

Submitted by admin on Sat, 02/20/2010 - 21:38
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How long is a piece of string? This is what I should respond, when asked the question. In reality I can't give this kind of response and I won't. I always go away, analyse and come up with the best SEO cost estimate possible.

It is notoriously difficult to cost SEO projects. There are two basic ways of looking at SEO costing. One way is to stick to a fixed amount of SEO work and see how far you can improve your rankings. The other way is to analyse all 'controllable' variables, estimate the time it takes to reach required target ranking results and than work out the budget.

Welcome to my do business online blog

Submitted by admin on Mon, 11/23/2009 - 00:38
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Hello and welcome to my blog.

I will use this blog to share with you my wisdom, opinions and experiences doing business online. I have worked for the last 15 years inside web-based businesses and I have got my own Search Engine Optimisation company.

Over the past 10 years I have delivered a number of successful online applications, realised many successful web ideas and helped countless clients making their online assets more successful on the Internet.

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